Privacy
Last updated November 2026. This site is run by Dr. Davinder Sidhu, OD (TheGenuwineOD), British Columbia, Canada.
When you sign up for the cheat sheet, the Eye Emergency Checklist or the Clinic Pro Forma waitlist, we collect your first name, your email address and, if you choose to give it, your practice stage. We don't collect payment details on this site.
We use it to send you what you asked for, and to email you about the topic you signed up for: optometry practice finances and our products, including the Clinic Pro Forma, or eye health tips and resources. You agreed to this when you signed up.
We don't sell or rent your information to anyone.
Every email has an unsubscribe link, and unsubscribing takes effect right away. To have your information deleted, reply to any of our emails or message us on Instagram at @thegenuwineod.
Everything on this site and in our emails is educational. It isn't financial, legal, tax or lending advice, and it isn't medical advice or a substitute for an eye exam. Talk to your accountant, lawyer and lender before any transaction, and see an eye doctor about your own eyes.