For optometrists buying or selling a practice · US & Canada

Know what a practice is worth, and whether a bank will lend on it.

The Clinic Valuation Tool turns last year’s numbers into a valuation estimate built three ways, weighted the way buyers actually price, and tests the price against the lender’s rules. Answer about 20 plain-English questions. Get a one-page summary in about 10 minutes.

Get the Valuation Tool: $199 Try the free quick worth check

Founding price $199 USD ~~$299~~ until December 31, 2026 · Excel & Google Sheets · Instant download · Buying? Get it with the Pro Forma for $349

Valuation Summary from the Clinic Valuation Tool: most-likely value, price tested, financeable price, coverage and a football-field chart for an example practice

Valuation Summary · builds itself from your numbers

The problem

Most practice prices are a rule of thumb and a hope.

These three mistakes cost buyers and sellers six figures. The tool is built to catch each one.

“65% of collections”

Two practices with the same revenue and very different costs get the same price. The tool values profit, and keeps the revenue rule only as a check.

Profit before paying the doctor

A seller who pays himself little looks very profitable. The tool pays a fair wage for the owner’s patient days before it values anything.

A price no bank will finance

Since October 2026, SBA lenders test a purchase on last year’s real numbers. The tool finds the highest price that passes.

Free · 30 seconds

Quick worth check

A rough range from one method. Good enough to know if a listing is in the ballpark. Not good enough to sign anything.

Runs in your browser. Nothing you type is sent to us or saved.

Rough range (SDE method)

–

SDE: cash for one owner-doctor–

Collections rule of thumb (45–90%)–

Fill in the numbers to see a rough range.

Small-practice SDE multiples only (US 2.0x–3.5x, Canada 1.75x–3.0x). It skips the asset floor, the EBITDA method, practice size, quality adjustments and the lender test. The full tool doesn’t.

The full tool weighs three methods, adjusts for lease, trend, optical and owner dependence, and tells you the highest price a lender would likely back.

Get the Valuation Tool: $199

What’s inside

Answer the questions. Get a number you can defend.

Quick Start asks about 20 plain-English questions, most of them dropdowns, and shows the verdict as you type. Every multiple and assumption stays editable, with its source listed.

Quick Start tab of the Clinic Valuation Tool: questions on the left, the valuation estimate and verdict on the right — **Quick Start.** Questions on the left. Your valuation estimate, the lender test and a plain-English verdict on the right.

Lender Test tab: the loan at the price tested and coverage at other prices and rates — **Lender Test.** Coverage at your price, and at five other prices and interest rates, coloured pass, tight or fail.

Valuation Summary. A one-page result with a football-field chart, ready for a broker, lender or partner.
Three methods. Asset floor, SDE and EBITDA, weighted by practice size.
Quality adjustments. Lease, trend, optical share and owner dependence move the multiple.
What moves the value. The dollar effect of more profit, a better lease and more cash flow.
Next steps. How sellers raise their value, and the questions buyers should ask.

Two modes

One question switches it between selling and buying.

Selling your practice

“What should I ask for?”

A suggested asking price, capped at what buyers can finance
Your most-likely value and range
The levers that raise your value, in dollars
A one-page summary for your broker

Buying a practice

“Is this price fair, and can I finance it?”

Asking price vs the estimated range: below, inside or above
Coverage on last year’s cash at that price
The highest price a lender would likely back
Questions to ask the seller before you offer

Why this one

More than a rule of thumb. Far less than an appraisal fee.

	Rule of thumb	Formal appraisal	Valuation Tool
Uses profit, not just revenue	—	✓	✓
Three methods, weighted by practice size	—	✓	✓
Tests the price against the lender’s rules	—	Sometimes	✓
Rerun it for every offer and counter-offer	✓	Billed again	✓
Ready in about 10 minutes	✓	Weeks	✓
Price	Free	Often $3,000–$10,000	$199 once

Appraisal fee range: published small-business valuation fees, 2026. Get a formal appraisal before you sign; use this tool to know where you stand first.

Founding price · ends December 31, 2026

One price. Rerun it for every offer.

A practice sale is usually the biggest number in an optometrist’s career. Five percent either way on a $1M practice is $50,000. Know your number before anyone else sets it for you.

Buying? Get the Valuation Tool and the Pro Forma together for $349.

Founding price · ends Dec 31

$199 USD, one time

$299 from January 1, 2027

The Clinic Valuation Tool (Excel, opens in Google Sheets)
Seller and buyer modes
Asset, SDE and EBITDA methods, weighted
One-page Valuation Summary and lender test
US and Canadian multiples and loan defaults

Get the Valuation Tool: $199

Secure checkout by Stripe · Instant download · Price in USD, sales tax added at checkout where required · For one owner’s use · All sales final, see terms

Questions

Before you buy

Is this an appraisal?

No. It gives you a valuation estimate: a range built from three standard methods, using published market multiples. Use it to set an asking price, check an offer and prepare for your broker, lender or appraiser. A formal appraisal is still worth getting before you sign.

I'm selling. Is it for me?

Yes. Seller mode gives you a suggested asking price: the top of your estimated range, capped at what a buyer could actually finance. It also shows the levers that raise your value, with the dollar effect of each.

I'm buying. Is it for me?

Yes. Buyer mode tells you whether the asking price sits below, inside or above the estimated range, and whether last year's cash covers the loan at that price. If you're buying, the bundle adds the Clinic Pro Forma so you can plan the next five years too.

Why three methods instead of one number?

Because each answers a different question. The asset floor is what the equipment and inventory are worth. The SDE method is how most doctor-to-doctor sales are priced. The EBITDA method is how investor groups price. The tool weights them by practice size and never averages in the floor, so you don't get a lowball.

What's the lender test?

Since October 1, 2026, SBA lenders judge a practice purchase on last year's real numbers, not projections, and want the cash to cover the loan payments at least 1.25 times. The tool runs that test at your price and works out the highest price a lender would likely back. Canadian banks use similar coverage tests.

Does it work in Canada?

Yes. Pick Canada and it uses Canadian multiples, a Canadian doctor wage and Canadian interest-rate defaults. Little Canadian sale data is published, so the Canadian multiples are a practitioner estimate, and the tool says so.

What do I need to fill it in?

Last year's collections, net profit, the owner's pay, and interest and depreciation from the tax return. About 20 plain-English questions in total, most of them dropdowns. The Get Your Numbers tab includes an email you can send to the seller or your accountant.

How do I get the file?

Checkout is secure through Stripe, priced in US dollars. Canadian cards work fine. The moment payment goes through, you land on your download page. Bookmark it. Your receipt shows the purchase as sold through Link, Stripe's checkout.

Will the price go up?

Yes. The founding price of $199 USD ends December 31, 2026 at 11:59 pm Pacific. From January 1, 2027 it's $299.

Can I get a refund?

No. It's an instant digital download, so all sales are final. Try the free quick worth check on this page first. If the file won't open or something is broken, email hello@thegenuwineod.com and I'll fix it.